12 Days of Strategy™
A Dynamic, Immersive 2026 Planning Series
2026 Begins Now. This Is Your Chance to Begin with Momentum
December is a moment of rare opportunity. A natural shift in energy, focus, and leadership. It is a time when intentional practices rise above noise and prepare themselves for a year built on clarity rather than scrambling, structure rather than stress, and purpose rather than trend-chasing.
This series was designed for the practice owner who wants to move with greater intention, who values elevated execution, and who understands that sustainable growth is built on thoughtful planning, elegant systems, and an experience patients cannot find elsewhere.
Across 12 curated, hands-on, pure-content sessions, you will refine the foundations of your brand, architect your 2026 patient experience, clarify your pricing and service mix, and strengthen the systems that power your growth. You'll uncover a level of strategic alignment that not only supports your business goals but enhances the luxury identity your practice is known for.
12 Days of Strategy™ is your chance to think at a higher level, plan with precision, and step into the new year with a roadmap that feels exciting, empowering, and deeply aligned with who you are as a leader and what you want for your practice.
This is more than a training.
It is a results-driven planning experience.
Day By Day, Here's What We'll Cover Live
🎯 DAY 1 — Your 2026 Positioning
This opening session sets the foundation for the entire series. We will explore the deeper layers of what your practice represents, how it is perceived, and how to claim a distinct, elevated position in your market for 2026.
Defining a clear, elevated brand position
Outlining your Category-of-One identity
Clarifying how positioning shapes pricing, demand, and experience
Refining your 2026 brand promise and narrative
Mapping positioning into your broader marketing ecosystem
💉 DAY 2 — Your 2026 Treatments
Your treatment mix is one of the most powerful strategic levers in an aesthetic practice. In this session, we'll examine your current offerings with intention, refining your service architecture into something more profitable, aligned, and luxurious.
Evaluating your current menu through a revenue and retention lens
Identifying hero treatments that build consistency
Streamlining offerings that dilute margin or confuse patients
Structuring a treatment mix that reflects premium positioning
Designing your 2026 treatment ecosystem
💎 DAY 3 — Your 2026 Memberships
Memberships create belonging, loyalty, and sustainable recurring revenue. Today's session helps you craft a membership experience that feels refined, exclusive, and aligned with a luxury-forward brand.
Exploring the six membership models
Outlining a membership structure that reinforces exclusivity
Creating a benefits pathway that deepens retention
Mapping your membership calendar and touchpoints
Designing your 2026 loyalty rhythm
🤖 DAY 4 — Your 2026 Automation
This session is about building systems that reduce friction, create consistency, and support your team — all while maintaining a hospitality-level patient experience that feels thoughtful and personal.
Identifying what should be automated vs personalized
Building a high-performance automation foundation
Outlining lead → patient → retention pathways
Designing operational systems that reduce team strain
Supporting consistency across your lifecycle
💲DAY 5 — Your 2026 Pricing
Pricing is strategy, psychology, and brand identity. Today, we elevate your pricing structure so it reflects the quality, expertise, and experience your practice represents.
Clarifying the psychology behind premium pricing
Breaking down your 2026 price architecture
Aligning pricing with brand identity and perceived value
Presenting prices in a way that enhances trust and clarity
Supporting team communication with elevated language
💻 DAY 6 — Your 2026 Digital Strategy
Your digital presence is often your first impression. This session refines how you communicate, convert, and captivate online in a way that feels unmistakably premium.
Evaluating your digital presence through a luxury lens
Outlining your 2026 digital rhythm
Designing an elevated online patient experience
Mapping digital touchpoints into conversions
Creating your 2026 content architecture
🎟️ DAY 7 — Your 2026 Events
Your events are both experiential and strategic. Today, we build out an event cadence that elevates your brand, deepens relationships, and drives premium conversion naturally.
Outlining your 2026 events cadence
Designing hospitality-centered event experiences
Structuring high-performing formats
Mapping seasonal programming
Elevating events into relationship-building tools
📍DAY 8 — Your 2026 Local Marketing
Upscale local marketing is built on relationships, refinement, and presence. This session anchors your 2026 COI and partnership strategy.
Identifying the COIs that matter most
Outlining refined outreach and partnership pathways
Designing local activations that feel premium
Structuring your community engagement calendar
Creating authentic visibility in your market
📈 DAY 9 — Your 2026 Patient Influx
Demand should be predictable, not accidental. Today we build the rhythm that brings high-quality patients into your practice all year long.
Exploring buying windows and seasonal rhythms
Designing your year-round influx strategy
Integrating Windfall Cycle principles
Mapping annual demand patterns
Creating non-discounted cashflow drivers
🤩 DAY 10 — Your 2026 Offers
Offers should never cheapen your brand — they should elevate it. Today we build premium, psychology-aligned invitations patients naturally move toward.
Breaking down the VALUE formula
Designing your year-round influx strategy
Outlining premium offer architecture
Mapping offer timing to patient psychology
Creating your 2026 success calendar
⭐ DAY 11 — Your 2026 5-Star Patient Experience
The patient experience is the heartbeat of every premium practice. This session refines the details that elevate retention and set the tone for every touchpoint.
Identifying hospitality-driven moments that matter
Outlining an elevated patient journey
Designing sensory and experiential enhancements
Clarifying communication standards and etiquette
Supporting team alignment and consistency
📋 DAY 12 — Your 2026 Plan
This final session ties everything together into one elegant, actionable roadmap for the year ahead.
Synthesizing every framework from the series
Outlining your annual execution structure
Designing your quarterly cadence
Mapping your first 30–90 days
Clarifying how to measure, track, and celebrate progress
Two Exquisite Ways To Participate
General Admission (Complimentary)
Live Access to All 12 Sessions
Daily Recap Emails
Daily Cheat Sheets
Weekly Executive Summary PDF
30-Day Access to the 2026 Ask Adam GPT
Live Chat During Sessions
Recordings of All Sessions
VIP Canva Template Pack
KPI Dashboard + KPI Bonus Module
Done-For-You Scripts + Copy Pack
Weekly Small-Group Q&A with Adam
Advanced Workbook (Full Edition)
Implementation Library
Completion Certificate
VIP Experience ($45)
Live Access to All 12 Sessions
Daily Recap Emails
Daily Cheat Sheets
Weekly Executive Summary PDF
30-Day Access to the 2026 Ask Adam GPT
Live Chat During Sessions
Recordings of All Sessions
VIP Canva Template Pack
KPI Dashboard + KPI Bonus Module
Done-For-You Scripts + Copy Pack
Weekly Small-Group Q&A with Adam
Advanced Workbook (Full Edition)
Implementation Library
Completion Certificate
| What’s Included |
General Admission (Complimentary) |
VIP Experience ($45) |
|---|---|---|
| Live Access to All 12 Sessions | ✓ | ✓ |
| Daily Recap Emails | ✓ | ✓ |
| Daily Cheat Sheets | ✓ | ✓ |
| Weekly Executive Summary PDF | ✓ | ✓ |
| Live Chat During Sessions | ✓ | ✓ |
| Recordings of All Sessions | ✓ | ✓ |
| VIP Canva Template Pack | ✓ | ✓ |
| Marketing Dashboard + Team Training Module | ✓ | ✓ |
| Done-For-You Scripts + Copy Pack | ✓ | ✓ |
| Weekly Small-Group Q&A with Adam | ✓ | ✓ |
| Advanced Workbook (Full Edition) | ✓ | ✓ |
ABOUT YOUR HOST
Developed by Adam Haroun, the aesthetic industry's undisputed leader in crafting luxury brands and building premium positioning for practices at every stage.
A global KOL for Sciton, Merz Aesthetics, Prollenium, HydraFacial, and Allergan.
A by-referral-only consultant trusted by surgeons and injectors who invest $50K+ annually for private advisory access.
Faculty and speaker at AMWC, Aesthetic Next, AAFPRS, ASDS, and the Global Aesthetics Conference.
Every framework inside The Sublime Seven™ has been deployed in high-performance, seven- and eight-figure practices worldwide.
Are You Ready to Shatter Records In 2026?
As we move into a new year, the practices that will thrive are the ones that prepare intentionally, act decisively, and design their experience with care.
12 Days of Strategy™ is your opportunity to pause, elevate your thinking, refine, and step into 2026 with clarity that feels energizing and direction that feels doable.
You deserve a planning process that feels elegant.
Your team deserves a roadmap that feels supported.
Your practice deserves a strategy that reflects the quality of your work.
You are warmly invited to join us for this boutique-level planning experience — one that brings focus, structure, and excitement to your vision for 2026.
Let's make this your most aligned, most intentional, and most successful year yet.
Reserve Your Seat for
12 Days of Strategy™
Join aesthetic practice owners who are preparing to make 2026 their most strategic, intentional, and successful year yet.
You are warmly invited to join us for this immersive planning experience that brings focus, structure, and excitement to your vision for 2026.
What you get:
12 live strategic planning sessions
VIP: Session recordings & templates
Clear, actionable daily steps
VIP: Weekly Q&A with Adam
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