Thank You For Attending My Presentation This Morning!
Your Luxury Resources Await Below!
What You'll Receive...
Practice Guide: 50 Places to Find Upscale Patients
Unlock the exact pathways to attract affluent patients with our 50 Ways to Access Affluent Patients Playbook. This guide reveals where high-net-worth clients spend their time and who they trust, organized into five powerful categories of Centers of Influence. Each section provides actionable strategies to help your practice build relationships, co-market elegantly, and become part of your patients’ lifestyle ecosystem. Use it to refine your growth approach and position your practice at the center of your community’s most exclusive circles.
Practice Guide: 30 Cost-Effective Ways to Elevate Your Patient Esperience
This guide reveals 30 elevated ways to convey exclusivity and appreciation throughout the patient journey. From credentials and communications to in-office experiences, luxury gifts, follow-up touches, and VIP loyalty rewards, it highlights strategies that set upscale practices apart. Each idea is designed to strengthen patient trust, create memorable moments, and build long-term loyalty.
Checklist: The Upscale Website Checklist
This guide reveals the 75 essential elements every upscale website must include to attract affluent patients and reflect a refined brand identity. Organized into six categories, it provides a comprehensive checklist covering brand presence, navigation, treatment pages, content, performance, and luxury signals. Each section explains what affluent patients look for and how to ensure your digital presence communicates exclusivity and trust. With this framework, you can evaluate your current site or plan a new one with clarity and confidence.
The Never Discount Again™ Luxury Marketing Masterclass
A focused, step-by-step luxury aesthetics marketing training designed to give you clear, practical strategies you can implement right away. You’ll learn how to position your practice as the go-to choice for discerning, high-value patients, elevate your perceived value, and confidently command premium procedure fees. Every tactic is tailored for aesthetic professionals who want to build a loyal patient base without resorting to discounts or price wars, so you can grow sustainably and protect your brand’s prestige.
The Upscale Patient Attraction™ Process Map
A clear, step-by-step process map outlining the exact sequence of actions to position your aesthetic practice as a premium provider in your market. From refining your brand identity to elevating the patient experience, this guide walks you through every stage of attracting high-value, loyal patients who appreciate and invest in quality care. Designed specifically for luxury aesthetics practices, it ensures you focus on the right moves, in the right order, to build lasting prestige and profitability without relying on discounts.
A Digital Edition of Adam’s Book, Shockproof
A digital copy of Shockproof, Adam’s acclaimed guide to building an in-demand luxury aesthetics brand and attracting affluent, loyal patients. Packed with proven strategies and real-world examples, this resource will help you deepen your understanding of premium positioning, master the art of high-value patient attraction, and future-proof your practice against discount-driven competition.
Who Is Adam Haroun?
When surgeons and injectors discuss the topic of luxury marketing, brand positioning and outside-the-box advertising, there is one name that comes to mind – Adam Haroun.
Adam has brought his message of distinguishing your practice by avoiding price competition across the globe for practices and industry leaders alike.
With an intimate, “by-referral-only” client roster of the country’s most adored surgeons and aesthetic practices, his insights are in-demand for two simple reasons: they stand out, and they work.
A global KOL for industry-leading companies including Merz Aesthetics, Prollenium, HydraFacial, Allergan and more
An in-demand consultant sought out "by-referral-only" with roster of surgeon and injector clients across the USA, the UK, Canada and Europe
An in-demand lecturer and invited faculty at conferences globally, including AMWC, the ASDS, and Global Aesthetics
A Forbes Business Council member, sharing insights on the subjects of luxury marketing, branding, and trends in the cosmetic industry Conference
Adam Speaks & Consults For...
With These Resources
You'll Discover
The Path To Charging Premium Fees
An extensive list of the specific offers and pricing models that the luxury consumer adores - and the common promotions that quietly weaken your brand, lower your perceived value, and turn affluent patients away.
How to Find Upscale Patients
Pinpoint your most profitable patient segments and dramatically increase conversions with a proven mix of profiling, positioning, and messaging strategies that resonate with high-net-worth individuals who value premium aesthetic care.
The Right Words To Use
(And The Worst Words To Avoid)
The exact vocabulary that attracts upscale patients, plus the words you’re likely using right now that quietly repel them, weaken your authority, and prevent you from confidently commanding higher fees in today’s competitive market.
The Surprising Facts About Today's Aesthetic Market
Why now is the perfect time to increase your prices and reposition your brand, and the specific strategies for introducing premium procedure fees in a way that patients embrace, so you can grow without relying on discounts.
The Path To Charging
Premium Fees
An extensive list of the specific offers and pricing models that the luxury consumer adores, and the common promotions that quietly weaken your brand, lower your perceived value, and turn affluent patients away.
The Path To Charging
Premium Fees
How to Attract
Upscale Patients
How to pinpoint your most profitable market segments and dramatically improve marketing conversion through
the art of patient profiling and understanding the high-net-worth aesthetic buyer.
The Right Words to Use
(And The Ones To Avoid)
The exact vocabulary that attracts upscale patients, plus the words you’re likely using right now that quietly repel them, weaken your authority, and prevent you from confidently commanding higher fees in today’s competitive market.
The Surprising Facts About Today’s Aesthetic Market
Learn why here and now is the perfect time to begin charging more (yes, really) – and precisely how to introduce premium procedure fees successfully in a way that patients embrace, so you can grow without relying on discounts.
Why here and now is the perfect time to begin charging more (yes, really) - and precisely how to introduce premium procedure fees successfully in a way that patients embrace, so you can grow without relying on discounts.